Privacy Policy


Privacy Policy for Lify Products and Services

Lify Company Limited (“Lify”, or “we”) is committed to protecting your privacy in connection with your use of our products and services. The Products and Services are composed of various software applications (including mobile and web applications, Product software, cloud-based Services), and connected Products that gather, store and process data to provide you insights and Services to help you lead a healthier life.

Information We May Collect From You:

Identity data means data which can directly identify you, such as your email address, birth date, names, surnames, phone number, delivery address, IP address;

Basic body metrics data means data which correspond to a measurement of your physical features including your height and weight;

Technical data necessary for use of the Products and Services, such as Wi-Fi network, technical logs, date of Product activation, manufacturing ID, debug technical information, and website cookies.

When you create a Lify Wellness account, you provide certain personal data. Your Lify Wellness account is the core component of Products and Services, it allows you to access and control your personal data. You can log into our Products using sing-in services such as Facebook Connect of google. These services will authenticate your identity and we collect your profile information.

When you use our applications, some personal data is communicated to us. This is the case when you set an alarm, share information, measure steps, fill in a field in the Application, install and synchronize your Product and Application. All your personal data collected when using our applications are stored under your Lify Wellness account. 

When you use our Products and services, your personal data is collected to help you monitor your drinking habits. Certain features are only accessible by means of a connection between your Product and the application. Your personal data gathered by your Products is under your Lify Wellness account and transmitted to our servers when you synchronize your Product with our applications or when you connect your Product to your Wi-Fi network. 

When you contact our customer support, some of your personal data under your Lify Wellness account are temporarily available to our teams until the problem is solved. 

Use of Your Personal Data

We do not sell the personal data of our users. We do not share your identified personal data without your prior consent. The data through Lify Products and Services is processed by Lify for the following specific purposes. One or more purposes may apply simultaneously:

  • To ensure that content provided by the Products is presented in the most effective manner for you and for your computer or other device.
  • To provide you with information, products or services related to Lify that you will facilitate your engagement with the Products.
  • To provide you with promotional communications, such as email, to the extent that you have provided consent to receive such communications under applicable law. 
  • To provide you with customer service communications.
  • To allow you to participate in interactive features of the Products.
  • To notify you about changes to the Products.
  • To understand your broad, non-specific geographic location to help us identify groups of users by general geographic market (such as zip code, state or country). 
  • To serve our advertisements to you through third party platforms, such as Facebook or Google, on other sites and apps or across your devices, to the extent that you have provided consent for such uses under applicable law
  • To provide you with the SMS Service to the extent that you have provided consent for such practices under applicable law.

• We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.

  • Details of transactions you carry out through the Products and of the fulfillment of your Product orders. 
  • Details of your visits to and interactions with the Products including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Communication for customer support:

When you contact our customer service department to solve a problem that you have reported, our team members may be required to process your personal data to help you. They will not be able to view your identified personal health data such as your weight or Lify Score test results without your consent. We may also use your personal information to communicate with you, for example, to inform you that our Products and Services have changed, to send you alerts on Products and Services.

Conducting data studies:

Lify shares anonymous and aggregated, not allowing to identify a personal person, with partners such as researchers or companies, as well as to the public in blog posts and data studies.

Marketing, advertising and making recommendations: 

Your personal data may be used to offer drinks recommendations, surveys, discount coupons or events in which you are free to participate. We may provide you with information on our Products, such as new features, sales offers from Lify or our partners, or to announce new Products.

Disclosure of Your Personal Data

Lify's companies and authorized third parties:

We may communicate your data to Lify’s companies, as well as authorised third parties, such as for the delivery of your purchases, the customer support, the verification of banking data.

Internal transfer of personal data:

Our Services may be supplied thanks to hosting services provider from different countries. Thus, your data may be transferred out of the country where you use our services, including countries that do not have specific laws for the protection of data. In these cases, we ensure the existence of a judicial ground during this transfer, as well as an adequate level of protection for your data, agreements approved by competent authorities, and by requiring the use of other measures allowing the protection of data.

Mandatory disclosure 

We may be compelled by the law to disclose your personal data to some authorities or other third parties, such as the police.

How do we protect your personal data?

Quality of your data:

We recommend you to regularly log on your Lify Wellness account and confirm that your personal data are accurate and up-to-date. It is also recommended to retake the Lify Score Test every month to update the recommendations. If you have a doubt on the accuracy of data, please inform us and we will implement means to correct or erase inaccurate data.

Data protection:

The protection of your privacy and security is crucial in the way we create and supply our Products and Services. We apply our Policy through a selection of appropriate activities such as the proactive management of risks and the Policy of security and privacy. We take appropriate measures to guarantee online safety, physical safety, remove risks of data loss. We limit the access to our database to employees that have a justified need to access this information.

What are your rights? 

You are entitled to know which of your personal data we keep. You can ask for the removal or the update of any incomplete, useless, or obsolete data. We can help you access or suppress your personal data by contacting us. You can unsubscribe from direct marketing and ask that we stop processing your data for marketing means. However, even if you choose not to receive any notifications from Lify, critical alerts will still be sent to you, such as messages pertaining to the security of your account or facilitating a reset of your password. You can exercise your rights from your account by contacting us. Depending on your request, for example if you want to erase or stop the processing of your personal data, we may not be able to continue providing you some Services.

How do we use cookies and web beacons? 

Lify uses cookies, web beacons, and other similar technologies to run and improve our website. We also use cookies to personalize and display advertisement. More information on the way Lify uses cookies on our Cookie Policy document.

Our Products include social media features, such as the Facebook Like button, and widgets, such as the “Share This” button, or interactive mini-programs. These features may collect your Internet protocol address, which page you are visiting on or Products, and may set a cookie to enable the feature to function properly. Social media features and widgets are hosted by a third party or hosted directly on our Products. Your interactions with these features are governed by the privacy statement of the company providing it.

Modification of the present Policy 

Lify may modify the present Policy with or without previous notice, block the access to the website, or change its access conditions. However, if the present Policy had to be largely modified, Lify would publish a notice on this page and the front one to inform web users for 30 days. We recommend you to frequently visit the present Policy in order to know any modification.